“There is only one success; to be able to spend your life in your own way”Christopher Morley, where the Blues Begin
Have you ever had a thought that begins with something like, why isn’t there a store for ……….. , a service that caters to………….. , or the likes? If a need occurs to you, chances are others are experiencing it. Voids that you perceive in the consumer landscape may be the seed of an idea for business.
The secret is out. Anyone who has a passion, a brain and uses it has what it takes to start and build their own business empire. Attributes like creativity, resourcefulness, courage, persistence, an instinct for what people what, optimism and the ability to work long and hard and learn from mistakes seems to be all that is required of any budding entrepreneur. Just because you do not think you possess all these traits does not mean you shouldn’t start your own business. It may mean you will need to find a way around your weaknesses; perhaps set goals to work on them.
The important thing is being intone with your passion, recognising your strengths and weaknesses so you can develop strategies to either capitalise on or overcome them.When one can combine a passion with an ability to see and seize an opportunity where others might not, coupled with a desire to running your own show, impossibility truly becomes nothing. There are only two questions you have to ask yourself, the first one is, what am I passionate about? The second is what stops me from developing this passion? If what is lacking is information go get it, Michael Neil once said, the answer to all your questions lays on the internet, development books and biographies. Yes indeed, there is nothing new under the sun.
When I say passion, I do not mean what you think you can have; I mean what you really want, that thing which gives you butterflies just thinking about it, that thing which you would rather be doing than your nine to five or whatever you do. I mean that which whenever you think about brings that aliveness inside. The point is, it is easier to get what you want than what you think you can have. What are you passionate about?
Creating a successful business empire all sterns from passion itself, if there is something that you are passionate about there is a reason for that, in the context of following your inspiration, if it is really inspiring to you, something great will come out of it. In the real world this will work, just ask yourself what will I want to be doing today?We all have a little bit of the entrepreneur in us, but some people show this even early in their childhood, going beyond the usual lemonade stands and girl Scout cookie sales.
Here is a story of Janine Hilly a thirty –five year old successful business owner, who has built her business empire around her passion. From a very early age Janine loved creating things sewing with pieces of clothe, Janine would make pillow cases and sew designs on them at age twelve, she went to university studied medicine to make her parents happy, but her passion was still a huge driving force in her life, she made and designed pillow cases for friends and families on special occasions until, one day she finally decided to live her life the inspiring way, waking each day to do what she loved doing.
Today she is one of the most sort after interior design in New York, her client list includes ex US President Clinton, Oprah Winfrey, President Obama, to name a few.
Chances are that if there is something you genuinely enjoy offering, there are people out there who would love to receive it. The trick is finding those people. That in a nutshell, is marketing, more on that next time.
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